Canva Launches AI Tools, Brand Hub for Marketers

Canva, the Australian design platform, is introducing new AI-powered tools to its Visual Worksuite, including custom image templates, video-to-music syncing, and language translation, as well as a Brand Hub for marketing and creative organizations.

Canva, an Australian design platform, is introducing new AI tools for its Visual Worksuite. These tools will enable users to create custom image templates and presentations, sync video footage to music and translate words in designs into more than 100 languages. Additionally, the new Brand Hub will allow companies to store style guides, scale marketing materials and easily replace logos and images across a company’s designs. This suite of features will help marketing and creative organizations streamline their workflow and create more effective designs.

Canva has recently added two new generative AI tools: Magic Write and text-to-image. These tools have been tested by 60 million users and are part of a new ad campaign. Canva Chief Marketing Officer Zach Kitsche believes these tools will help the design community achieve their goals. With Magic Write, users can generate text, while the text-to-image feature allows users to create images from text. Canva’s new AI tools are designed to help users create designs faster and more efficiently.

Canva, Adobe, Unity, Midjourney, Runway, and Microsoft are all major design and visual platforms that are rapidly rolling out new generative AI capabilities. Canva recently unveiled its Firefly platform, Unity announced plans for a new marketplace for generative AI tools, Midjourney released Version Five of its AI image creator, Runway released the second generation of its AI video platform Stable Diffusion, and Microsoft introduced a new text-to-image generator for Bing and Edge. These platforms are all leveraging the power of generative AI to create more efficient and effective design and visual experiences.

The AI sector is growing rapidly, with the global market expected to reach $42.6 billion this year. Linus Ekenstam, a Sweden-based designer, believes that AI tools are allowing everyone with an idea to do something. He also believes that increased competition in the generative AI space is making creatives the real winners. Adobe’s Firefly is one of the leading AI tools, and Canva recently announced their own AI-powered tool, which is set to further increase competition in the space. This is great news for creatives, as they will have access to more powerful tools to help them create amazing content.

Generative AI is the latest buzzword in marketing, but it comes with its own set of concerns. Marketers are worried about copyright questions and misinformation, as well as the potential for Adobe to become the Mailchimp of design tools and leave the little guy behind. Canva has tapped into this hole in the market and is now a major player. Despite the hype, marketers are still wary of entering legal grey areas and are concerned about the potential for AI to be misused. It is important for marketers to be aware of the potential risks and rewards of generative AI before diving in.

As the use of AI increases, ethical concerns are becoming a top priority for enterprise CMOs. A survey conducted by Gartner revealed that 70% of CMOs expect ethical AI to be a major concern by 2025, and 80% plan to create initiatives to combat misinformation and fake material. Additionally, 75% of those using AI will shift their teams from production operations to strategy efforts by 2025. These findings demonstrate the importance of ethical AI and the need for organizations to prioritize content authenticity and accuracy.

Generative tools are becoming increasingly popular in the creative industry, allowing creatives to produce images quickly and efficiently. However, these tools still don’t allow creatives to have full control of an image, limiting their ability to make edits based on brand client feedback. Andrea Ciulu, head of creative strategy at the Italian agency Arkage, believes that this issue will soon be resolved and AI updates will become normalized. He believes that AI is no longer a playground, but a serious tool for creatives to use.

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Chris Griffin
Chris has had a career as an advisor to the tech industry, incubating start-ups in the tech industry. Welcoming Chris to contribute his expertise covering the latest things he sees in blockchain