Move to Earn: BILLION dollar potential in 2022? Predictions and Analysis (StepN $GMT)
Description
Move-to-earn might just be the next biggest thing in the crypto space with billion-dollar market potential. STEPN ($GMT) and other move-to-earn projects have been gaining huge Silicon Valley and retai...
AI Analysis
"Move to Earn" is exploding in the crypto space, with STEPN leading the charge, turning physical activity into cryptocurrency rewards. This trend is gaining massive traction thanks to significant Silicon Valley investment and a market hungry for innovation beyond traditional NFTs and GameFi. It's a fascinating blend of fitness, gaming, and crypto that could potentially onboard a huge new audience.
Here's a breakdown of the key insights and details about this emerging trend:
* The "Move to Earn" Phenomenon:
* There's been an incredible surge of interest in the "Move to Earn" (M2E) space, primarily driven by the app STEPN.
* STEPN's GMT coin has seen a ridiculous price increase, shooting from around 70 cents to $2.60.
* Other M2E projects like Genopets and Move have also experienced massive price pumps, showing a broader trend.
* M2E projects reward users with crypto for engaging in physical activities like running, walking, or general workouts.
* Previous attempts to combine fitness with crypto rewards haven't really worked, so the question is why this time is different.
* It's worth noting that while the presenter didn't invest in STEPN, they did put money into Genopets and other similar M2E projects.
* A Deep Dive into STEPN:
* STEPN is essentially a running app where you earn crypto while you move. It currently boasts a mind-blowing $1.4 billion market cap for something so new.
* To start earning, you need to "equip a sneaker," which is actually a digital NFT shoe.
* These sneakers are pretty expensive right now, with the cheapest going for over $1,000 USD (9.25 Solana). This makes it feel quite exclusive, mainly for "whales," but there's a rental feature planned for the future.
* The app gamifies activity: different shoes are designed for specific speed ranges (runners, joggers, walkers). You're encouraged to buy the shoe that suits your activity, or even multiple shoes if you do all three, though that would rack up a crazy cost of around $3,000.
* There's also a gem system that lets you upgrade your shoes to get more rewards, adding another layer of gamification.
* When you run, you earn GST, which is primarily used for leveling up your shoe. Once you hit the maximum level (level 30), you start earning GMT, the token you can actually trade for USD.
* Why STEPN and M2E are Pumping:
* Silicon Valley's Big Bet: A huge reason for this trend is that major Silicon Valley venture capital firms are jumping headfirst into crypto. STEPN is backed by Sequoia Capital, a leading VC firm that recently launched a $5 million crypto fund. Bain Capital also followed suit with a $560 million crypto fund. This influx of large institutional money signals serious interest.
* "Doing Good" Narrative: STEPN is perfectly positioned because it aligns with themes like "doing better for the world." It promotes physical activity and health, which is a positive message, especially compared to energy-intensive crypto activities. VCs like projects that aren't perceived as harmful.
* Web3 Hype: "Web3" is the buzzword right now, and STEPN is aggressively pushing its Web3 narrative, aiming to revolutionize the space.
* Market Fatigue: The crypto community is experiencing exhaustion with the existing NFT and traditional crypto gaming trends. People are looking for something fresh, wildly different, and capable of attracting mass audiences, and M2E fits that bill.
* Insane Returns, But Caution Ahead: The public sale price of GMT on Binance was 1 cent, meaning it's already seen a 200x return. Even crazier, the private sale (where VCs like Sequoia got in) was at half a cent, giving them a mind-blowing 465x return!
* The presenter is astonished by how fast this space moves and the sheer amount of hype. However, there's a significant warning: only about 10% of the total token supply is currently in circulation. The remaining 90% will be distributed in the future, particularly around 2023. This could lead to a massive sell-off by early investors looking to cash in on their insane profits, potentially causing the price to drop. The presenter feels the hype train needs to be very careful about this.
* The Long-Term Vision for Move to Earn:
* The presenter believes M2E has serious staying power and can sustain billion-dollar valuations.
* Mass Adoption Potential: Similar to how "Play to Earn" (like Axie Infinity) brought a massive new audience into crypto, M2E has the potential to do the same because "movement is universal" – everyone can move.
Advertising Goldmine: This is seen as the biggest* long-term driver for M2E. Think about how Pokemon Go influenced people to walk to specific locations (like a Starbucks "gym"). When people are exercising or focusing on health, they become highly receptive to advertising for health-related products like keto foods, supplements, or fitness gear.
* M2E apps could leverage this for super localized and powerful advertising, like directing you to the nearest keto shop. This huge marketing potential, coupled with the growing health and wellness market, could provide a sustainable funding mechanism for M2E projects beyond just the initial NFT sales. The presenter sees this as the long-term vision: influencing consumer behavior and attracting significant advertising dollars.
Overall, the M2E space, led by STEPN, is exciting due to its innovative blend of fitness and crypto, strong institutional backing, and potential for mass appeal. While the current hype and valuation are dizzying, especially with future token releases, the long-term potential lies in its ability to attract advertising revenue by influencing user behavior in the booming health and wellness market.
Transcript
This month is special because there was an insane amount of interest in the move to earn space. This is largely led by Stepin. So if you look at Stepin chart, the GMT coin, it shot up from around 70 cents all the way to $2.60 at this current point. It's been a ridiculous ride for the entire ecosystem too because other coins that are in the move to earn space just like massively shut up. It doesn't take a genius to figure this out. Look at this. Those on March the 30th, it shot up from around 8 ...