A recent uptick in projects combining the concepts of move-to-play and play-to-earn into what is known as move-to-earn have started gaining traction, with more and more people trying out this new play-to-earn paradigm. Players are rewarded proportional to their physical activity, incentivizing an active lifestyle all the while generating a passive income. This article looks at 5 reasons why move-to-earn might become the hottest crypto trend of 2022.
Table of contents
- What Is Move-To-Earn?
- 5 Reasons Move-To-Earn NFT Games Will Be the Hottest Trend of 2022
- 1. Investors are Flocking towards Move to Earn Projects
- 2. People want to be Active Post-lockdown (Whilst Earning Passive Income)!
- 3. Move-to-Earn Gets People Earning Faster and Easier than Play-to-Earn Games
- 4. Move-to-Earn Builds on the Proven success of Social Fitness Apps
- 5. Move-to-earn Might be the NFT Play Many Retail Investors are Waiting for
And check out our predictions and analysis on whether move to earn has potential to become a BILLION dollar industry:
What Is Move-To-Earn?
Move-to-earn is a fast developing component of Web3, enabling individuals to own and monetize their personal data. M2E’s mission is to scale the blockchain-based incentives system for healthy lifestyle promotion. The increased use of fitness trackers and employer-sponsored wellness programs that reward employees for boosting their physical activity might result in the global fitness tracker market growing from $36.34 billion in 2020 to $114.36 billion in 2028. Employee absenteeism due to illness can be reduced with fitness-based M2E. In this aspect, M2E applications have a far wider audience reach than P2E applications.
5 Reasons Move-To-Earn NFT Games Will Be the Hottest Trend of 2022
1. Investors are Flocking towards Move to Earn Projects
Investors make it their job to identify trends, and seeing the amount of investments in play-to-earn gaming projects, it’s easy to see how the recent influx of cash into projects (such as STEPN and Genopets) in the past months foreshadow the upcoming success of move-to-earn. In their January seed round, STEPN raised $5 million, and, back in October 2021, Genopets raised a whopping $8.3 million in their seed round.
We’re likely to see more projects and investments by way of SAFTs, and retail-focused IGOs (Initial Game Offerings) to pop up this year, each attempting their own take on monetizing the intersection of blockchain and physical activity.
2. People want to be Active Post-lockdown (Whilst Earning Passive Income)!
With Covid lockdowns mostly fading away and warm weather (in the Northern hemisphere) knocking on the door, life will return from the drab cold days of the winter, forcing everyone outdoors. The pandemic showed us that better physical health can keep us from experiencing severe effects of disease, as is the case with Covid-19, and many will try to improve their health as a result.
Combined with a desire to socialize and finding the next thing to get addicted to (aside from social media and binging Netflix), an app that aligns an active lifestyle, passive income, collectibles, and mobile video games in a fun and engaging way can be a very powerful combo that launches some move-to-earn projects into our daily lives this year.
Looks like move-to-earn gaming will contribute to a planet-wide increase in human health by combining the two things people love to do, whether they admit it or not, making money and playing games!
3. Move-to-Earn Gets People Earning Faster and Easier than Play-to-Earn Games
With play-to-earn games having laid the practical and conceptual foundations of NFT-based gaming, move-to-earn NFT games are set to see a rapid rise in popularity this year. Games like Axie Infinity, The Sandbox, and many more, have exploded in the past years, amassing a large user base and catalyzing the creation of gaming guilds that bring like-minded gamers together. Now, the crypto community is ready for a new evolution of Play-to-Earn.
The biggest advantage of move-to-earn games is the low barrier of entry. Contrary to traditional character-based games with narratives and gameplay that require time, dedication and effort to understand, move-to-earn games leverage actions that every human is very familiar with – movement! This means that a player has practically no learning curve before they can start playing and earning, completely eliminating barriers to entry for anyone. Simply open the app and start earning!
4. Move-to-Earn Builds on the Proven success of Social Fitness Apps
Anyone who’s actively used fitness apps like Strava, Fitbit, or PlayFitt will know how addictive their gamification aspects can be, be it trying to set a route record, trying to keep up with the physical activity of your friends (and get more likes), or even competing against yourself as you see your progress in the app.
These social fitness apps do something magical – they bring out our competitive side, forcing us to push further than we’ve ever pushed, either against ourselves or others. And the amazing thing is that, aside from improved physical health, there is no additional reward that would merit such dedication. If peer pressure and social clout is enough to cause us to do things we normally wouldn’t happily do – exercise – what will the promise of earning a buck or two as you exercise do to us?
Move-to-earn games seek to answer the question: “What if you added a financial layer and further gamification to a social fitness app, and built it on robust decentralized technologies to ensure fairness and true ownership?”
5. Move-to-earn Might be the NFT Play Many Retail Investors are Waiting for
Though some metaverse coins like Axie Infinity’s $AXS have gone parabolic since last year, the bigger Metaverse & GameFi narrative plays are yet to fully take off. This leaves plenty of options to choose from from an investment/bag holding perspective, with many potential “up-only” plays looming around the corner.
In addition, many retail investors missed the insane gains of last summer’s NFT craze, either due to not fully understanding how to take advantage of the NFT hype train, or simply not wanting to be bothered with having to immerse themselves into the culture of the NFTs to anticipate the highest ROI plays. Flipping NFTs is more difficult than simply buying a coin that goes up.
Luckily for these people, move-to-earn projects might offer just the solution. In addition to having NFTs, which can be traded as normal, these games also incorporate in-game utility and governance tokens, which can be easily purchased on exchanges, and grow as the value and popularity of the game grows.
STEPN and Dotmoovs have both made a very smart decision by integrating an NFT marketplace with its own Rental System, allowing players to borrow sneakers/ footballs and start earning quickly and seamlessly, without having to join a gaming guild and apply for a scholarship. Click here to learn more about the controversial practice of NFT Scholarships.
Not only is this more beneficial for players, but also for NFT owners who don’t want to earn by moving, but through lending them to someone else and collecting a percentage of the fruits of their labor.
By reducing the friction of lending their sneaker NFTs to scholars, all owners need to do is to simply place their NFTs on the in-game marketplace, and reap the rewards. This approach to NFT staking will likely gain popularity due to the ease of use and low barriers of entry for hobbyist NFT owners.
2022 is looking ripe for move-to-earn games, as GameFi, active lifestyle, and SocialFi narratives take root, eventually culminating in a hype train that might even overshadow previous parabolic narrative-driven runs!