For over four decades, Nike’s Air Force 1 shoe has been a symbol of style, innovation and cultural significance around the world. Now with the launch of Nike’s first-ever virtual sneaker collection Our Force 1, the classic style is ready to be remixed into a whole new generation of AF1 fashion, and it’s all taking place on the brand’s newly launched .Swoosh Web3 community platform.
Unlock the Future of Collectibles with Our Force 1
.Swoosh, which Nike unveiled in November, is a blockchain-based marketplace created with the goal of allowing users to buy and trade digital collectibles and learn more about Web3 technology. Initially, the platform had teased about a virtual sneaker line called Our Force 1, and it’s finally here.
The Our Force 1 collection is composed of two boxes, the Classic Remix and New Wave, which both contain virtual kicks inspired by the iconic Nike Air Force 1 shoe. The Classic Remix boxes feature virtual sneakers riffing on Air Force 1 shoes released between 1982 and 2006 and the New Wave boxes feature pairs designed in 2007 and later. In addition, scattered amongst both boxes will be an undisclosed number of exclusive pieces with a “nostalgic” or “futuristic” twist.
Unlock Creative Experiences with Our Force 1 NFTs
Our Force 1 was designed to be accessible to everyone on .Swoosh, with all boxes priced at the symbolic cost of $19.82 USD in honor of the AF1’s debut from 41 years ago. Those selected .Swoosh members who receive a virtual AF1 poster through airdropping will be among the first to acquire their own OF1 NFT boxes when the platform opens for sale on May 8th.
Experiences like Our Force 1 inspire users to get creative and express themselves in new ways. The collection features four fan-co-created designs that were chosen in February, shows other major brands that there is a space to prioritize community participation in the digital world over the release of quick-money-making NFTs.
Furthermore, the OF1 collection unlocks additional utilities and benefits for its holders in the near future, including access to exclusive physical products and experiences, while furthering the potential of blockchain technology in the fashion and lifestyle sphere.
ALTS by Adidas: Reshaping the Digital Frontier
Nike is not the only footwear brand with plans to move into the virtual market – Adidas also recently released their ALTS dynamic NFT collection which grants holders access to the ALTS by Adidas ecosystem.
Ultimately, with its launch of Our Force 1, Nike is reshaping the cutting edge of fashion with the coin of the realm of the generation: virtual sneakers. It remains to be seen how radical the effects of the NFT drop will be for the .Swoosh community, but it does seem certain that the Air Force 1 design is fresh again in a new, digital frontier. https://waterfordbanquet.com
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